We operate driven by T.R.U.S.T.
We live by our values – they are our principles and way of doing business. We call this our Circle of T.R.U.S.T.
Our circle of T.R.U.S.T. guides our team culture, the way we work with you and your fans + customers.
Knowing, supporting, protecting, and respecting each other builds trust, strengthening our Circle.


Transparency
We build trust by being honest, open and consistent.


Results
We deliver substantial improvements in performance by solving problems.


Understanding
We are subject matter experts committed to sharing knowledge.


Simplicity
We are curious and resourceful in finding the simplest solution.


Teamwork
We help each other and always make decisions for the benefit of the team.






Value
We digitize, execute and transform


Digitize
Build technology around business processes and drive better customer experiences.


Execute
Integrate as a trusted team extension and deliver results.


Transform
Architect digital into the organizations core and energize teams for change.
Our Team
Meet the faces behind admiral.sports
We are a team of passionate individuals who are psyched about the endless possibilities of digital. We turn challenges into opportunities and ideas into reality.
Pieter Van den Eynde
Founder / Director
Alec Van Noten
Co-Founder / Chief Operating Officer
Khaled Emdad
Performance Marketing Lead
Dorothy Cheam
Content Marketing Lead
Azwan Mohd Ali
UI/UX Design Lead
Anne Quah
Finance & HR Manager
Harri Vishnu
Digital Marketing Executive
Julie Boisen Schmidt
Performance Marketing Executive
Muhammad Ali
Senior Digital Marketing Executive
Vivien Chin
Performance Marketing Executive
Ashley Sue
Content Strategist
Alcon Marshall
Content Strategist
Thibault Postel
SEO Specialist
Daphne Loh
Digital Designer
J Yeong
Senior UX & UI Designer
Su Han Ong
UI Designer
Hatim Salleh
Senior Digital & UI Designer
Careers
Join the team
Our team makes admiral.sports what it is. We are a company in the purest meaning of the word and we are always on the lookout for like-minded people willing to strengthen our team. If you are ready for a fast-pace, family-like and flat organisational environment, drop us a note. We would love to hear from you!